Live preview · YOUR crm
ai ready Pipeline · Q1
Inquiry12
Acme Industries
Mestna Ljubljana
Logiteh d.o.o.
Qualified07
Riko Group€48k · ai: high intent
Petrol d.d.
Proposal03
Hidria
Won05
€312k YTD
For fourteen years we've made one thing: business software shaped exactly around the business that uses it. Not a CRM with your branding. A CRM, an HRM, a back-office system — built from the same foundation, different every time.
Every ARP project starts with a familiar foothold — a starting point you already understand — and ends with something only your team would recognise as theirs. The framework is one. The applications are many.
A variable serif that flexes for display use, paired with a refined grotesque that does the daily reading. JetBrains Mono for citations and labels.
Built for businesses
that don't fit a category.
Editorial.
Most software asks you to bend your process around its assumptions. ARP starts from how your business actually works — your terminology, your workflow, your rules — and builds the application from there.
SECTION LABEL · CITATION
Petrol carries the brand. Copper is reserved for the moment of decision.
Components built from the inside out. No drop shadows, no rounded-to-death buttons. Edges where they matter, space where they breathe.
Sales & client relationships, shaped around your pipeline.
A pipeline shaped around your sales process. Stages, fields, automations, AI — all toggled from a curated list. Or described in your own words.
The dashboard, framed as a spread. Serif lane labels, hairline rules, copper as the one moving mark.