ARP is a framework for building business software shaped exactly around the business that uses it. The four starting points below are common shapes — most projects begin here. Most projects also end up somewhere we haven't catalogued yet.
Type as instrument.
Reading as the point.
| Role | Family | Spec | Sample |
|---|---|---|---|
| Display | Spectral italic 400 | 96 / 1.0 | Built to fit. |
| H1 | Funnel Sans 400 | 56 / 1.05 | Software shaped around your processes. |
| H2 | Funnel Sans 500 | 32 / 1.1 | A CRM you'd actually call yours. |
| Citation | Spectral italic 500 | 22 / 1.3 | The configurator builds understanding, not software. |
| Body | Funnel Sans 400 | 17 / 1.6 | Most software asks you to bend your process around its assumptions. ARP starts from how your business actually works. |
| Data | DM Mono 400 | 13 / 1.5 | arp.compose({ from: 'crm', shape: 'yours' }) |
| Label | DM Mono 500 | 11 / 0.1em | SECTION LABEL · TECHNICAL CAPTION |
| § | Feature | Default | AI | Notes |
|---|---|---|---|---|
| 01 | Contact & company management | — | Names, companies, history. | |
| 02 | Deal pipeline (kanban) | — | Configurable stages. | |
| 03 | Activity tracking | — | Calls, meetings, notes. | |
| 04 | AI inquiry analysis | ai | Categorisation, scoring. | |
| 05 | Client portal | — | External access, per role. | |
| + | Something we haven't listed | — | — | Describe what you need. |
Sales & client relationships.
A familiar foothold. The pipeline shape, the field set, the workflow — all yours from the start. What you toggle here is just the beginning of a longer conversation.
A pipeline shaped around your sales process. Toggle features to see how the application reshapes. Or describe the part we haven't listed yet.