Pipeline · Q1
AI Filter + Deal
Inquiry · 12
Acme Industries
Mestna Ljubljana
Logiteh d.o.o.
Qualified · 7
Riko Group
€48k · AI: high intent
€48k · AI: high intent
Petrol d.d.
Proposal · 3
Hidria
Won · 5
€312k YTD
ARP is a foundation for business software shaped around how your team actually works. Not a CRM with your logo on it — a CRM that knows your terminology, your edge cases, your rules.
"We don't sell modules. We build the software your business actually needs."
— Iztok, ARP
Fraunces variable serif paired with Hanken Grotesk. JetBrains Mono for numerals and labels.
Built for businesses that don't fit a category.
Most software asks you to bend your process around its assumptions. ARP starts from how your business actually works — your terminology, your workflow, your rules — and builds the application from there. The result is software that fits, not software you fight.
SELECT process.name FROM workflow WHERE shape = 'yours';
Deep petrol carries the weight. Copper accents only at decision points.
Restrained. Built around hairlines, generous space, and one decisive accent.
Sales & client relationships, shaped around your pipeline language.
How a starting point becomes "yours." Stylised mockup, not a screenshot.