Every business runs on a process that doesn't fit off-the-shelf software. ARP is the framework — and the team — that builds the application around your process. Not the other way around.
Custom software that looks, feels, and operates like it was made for you. Because it was. Same foundation as every ARP application — different shape, every time.
Less than building from scratch. Less than the long-term tax of bending your process to fit a generic tool. Project-priced, transparent, contractually scoped.
SHAPE OF
YOUR WORK.
| ROLE | FAMILY | SPEC | SAMPLE |
|---|---|---|---|
| H1 | Plex Sans Cond 700 | 72 / 1.0 | CUSTOM SOFTWARE. |
| H2 | Plex Sans Cond 600 | 40 / 1.05 | A FRAMEWORK, NOT A PRODUCT. |
| H3 | Plex Mono 500 | 20 / 1.3 | // the configurator |
| Body | Plex Sans 400 | 16 / 1.55 | The starting point is familiar — a CRM, an ATS, an HRM, a CMS. The output is yours: your terminology, your workflow, your fields, your edge cases. |
| Mono | Plex Mono 400 | 13 / 1.5 | $ arp init --from=crm --shape=yours |
| Caps | Plex Mono 500 | 11 / 0.14em | SECTION HEADER · TECHNICAL LABEL |
A pipeline shaped around your sales process. Stages, fields, automations, AI — all toggled from a curated list. Or describe what's missing.