ARP doesn't sell modules. We start from what your business does, and build the application from there — your CRM, your HRM, your back-office system. Built on one framework, refined for fourteen years.
Bricolage Grotesque for display — optical-sized, expressive. Schibsted Grotesk for body — sober and dependable.
Yours,
by design.
Pick a starting point — a CRM, an HRM, a content system. Toggle features. Watch the dashboard reshape. Then tell us the part we haven't listed yet, because that's where every project actually starts.
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The petrol stays principled. Apricot is for the moment someone realises this could actually be theirs.
Components that feel pressable. Animations that confirm intent.
Pipelines, contacts, activity — shaped around your sales process, your terminology, your edge cases.
Every toggle reshapes the preview. The boundary moment — "tell us what you actually need" — surfaces when the options run out.
This is just the starting point. The real version is built around your terminology, your rules, your edge cases. What else would yours do?